Privacy Policy

1. Privacy Policy

Bradlows respects your privacy and will handle your personal information with care. The privacy policy forms part of the website terms and sets forth the way Bradlows  will collect, use, process, secure, retain and disclose your personal information. By visiting, accessing or using the website you agree to the terms, which include this privacy policy. In order to use certain services you may be required to provide your personal information. Bradlows  reserves the right to amend the privacy policy from time to time. Bradlows  will post the revised policy on the website. Each time you visit, access or use the website, you agree to the privacy policy posted on the website at the time. Bradlows will take all reasonable steps to use and disclose your personal information only in terms of this policy.


2. Definitions

Words defined in the website terms of use will have the same meaning in the privacy policy. In the privacy policy:"direct marketing" means any direct communication between Bradlows  and you for the purpose of goods and service information, marketing goods or services, customer profile building and personal customer care; "information" means any information, including personal information that you provide to Bradlows ; "interactive sections" means all sections of the website which allow you to communicate via the website with other visitors of the website or with Bradlows & Morkels, including but not limited to forums, clubs, surveys, feedback forms, clubs and e-mails; "personal information" means any information by which you can be personally identified, and includes, without limitation, your name, surname, address, (mobile) telephone number, e-mail address, age, birth date, gender, profession, product data and details, product preference, product satisfaction, language; "we" or "us" or "Bradlows " means trading under Bradlows . "website" means; "you" or "user" means any person who accesses or uses the website.


3. Active collection of personal information

The website actively collects personal information from users by asking users specific questions and by allowing users to communicate directly with Bradlows through the interactive sections of the website. When you register for any service or benefit or if you register to participate in a particular activity (like a competition or other promotion), we may require that you provide personal information to us. In these situations, Bradlows will ask the user for particular information, and inform the user at each information point what information is mandatory and what information is optional.


4. Passive collection of personal information

Bradlows  passively collects (i.e. without the user actively providing the information) personal information from your browser, including an IP address, cookie information, and the page requested. A cookie is an alphanumeric identifier which Bradlows  computer system transfers to your hard drive through your web browser when you visit the website. It enables our system to recognise you when you visit the website again and to improve our service to you. It also enables us to diagnose problems with our server, to report and aggregate information, to determine the fastest route for your computer to use in connecting with the website, and how to better administer and improve the website. It also enables us to compile aggregate information about your website access and use. We can use this information to enhance the content of the website and to make it more user-friendly. Please note that you may disable the use of cookies by configuring your browser accordingly.


5. Consent to collection, use and storage of user's personal information

You agree that Bradlows  may collect, use and store your personal information to:


  • establish and verify your identity;
  • maintain and update Bradlows  customer, or potential customer databases;
  • greet you when you access the website;
  • send you direct marketing material from which you will be able opt out;
  • provide you with value added services like specialized services and knowledgeable staff, free advice, technical call centre, peace of mind supplier backed warranties as well as special corporate deals;
  • send you messages about the website, your account, the goods and services we offer;
  • communicate with you in general; customise the website to users' preferences;
  • inform you of facts relating to your website access and use;
  • improve the content of the website or any of our services; installation, guarantee, extended warranties, customer care and product reviews;
  • inform you about Bradlows & Morkels goods and services, including information particularly aimed at a specific user;
  • inform you about competitions, promotions and special offers from Bradlows ;
  • do marketing and product research for Bradlows ;
  • provide you with targeted advertising when you access the website.



6. Disclosure of user's personal information

Bradlows  will not sell or distribute personal information or share or disclose personal information except as provided for in this policy. You agree that Bradlows  may disclose your personal information to:


  • Bradlows  affiliates;
  • employees or third parties contracted or employed by Bradlows  to provide services for or to Bradlows , including for example, website hosting and development, technical support, financial services like credit or other payment processing, delivery services, and other support services. These companies require access to users' personal information to perform their functions and not for any other purposes and Bradlows  will take all reasonable steps to enter into confidentiality and non-disclosure agreements with the relevant service providers;
  • any third party to investigate or resolve complaints, including abuse complaints;
  • any third party who acquires all, or substantially all, of the assets or shares in Bradlows , any of Bradlows  affiliates, and/or the Bradlows website, whether by sale, merger, acquisition or otherwise;
  • governmental agencies, exchanges and other regulatory or self-regulatory bodies if Bradlows is required to do so by law or if Bradlows believes that this is necessary to –
    • (i) comply with the law or with any legal process;
    • (ii) protect and defend the rights, property or safety of Bradlows , its affiliates or their customers;
    • (iii) prevent or deal with fraud or the abuse, misuse or unauthorised use of the website;
    • (iv) protect the rights, property or safety of members of the public (if you provide false or deceptive information about yourself or misrepresent yourself as being someone else, Bradlows  will proactively disclose this information to the appropriate regulatory bodies and commercial entities). You agree that Bradlows  may use your personal information to compile profiles for statistical purposes and may trade with these profiles and statistical data, provided that the third party will not be able to link the profiles or statistical data to the user. You may update or correct your personal information to ensure it is accurate, current, and complete, by e-mailing Bradlows  Head office at [email protected] Bradlows  will take reasonable steps to correct or update such information as soon as possible. Where a user requires Bradlows  to delete information from the live database, the user agrees that the information may still be retained in backups or archives.



7. Monitoring

Bradlows  may monitor, intercept, read, block, or delete communication over its information systems.


8. Security

Bradlows  takes reasonable steps to put in place and maintain electronic procedures and systems with reference to accepted technological standards to secure all information under its control.


9. Usernames and passwords

You acknowledge that Internet communications and transactions are not 100% secure or error free. In particular, information may not be secure in transit from the user to the website. Moreover, where the user provides particularly sensitive personal information like passwords, ID numbers, or other special access features on this site, it is the user's responsibility to maintain the confidentiality of it and to safeguard them.


10. Linking to third party websites

Bradlows & Morkels is not responsible for the privacy practices of third party websites to which the website may link. Bradlows  advises you to read the privacy policy of each website that you visit.


11. Children

The website is not targeted at children under the age of thirteen and Bradlows  will not knowingly collect information from users in this age group. We encourage parents to talk to their children about the use of the Internet and information they disclose to websites.

No transaction concluded between Bradlows  and a person under the age of 18 shall be binding upon Bradlows  unless written consent thereto is received by Bradlows  from your parent or legal guardian. Bradlows  therefore reserves its right to request proof of identity prior to concluding any transaction with you. By your continued use of this website, you warrant that you are 18 years old or older.


12. Unauthorised use

Unauthorised use of information systems may be a violation of the law, including the Electronic Communications and transactions Act 25 of 2002 and the agreement between you and Bradlows . A violation may result in civil and criminal penalties.


13. Queries and complaints

If you have any queries or complaints concerning this privacy policy and its application, you may contact us at 0860 110 809.


14. Resolution of disputes

If a dispute between Bradlows  and a user concerning the interpretation or application of this privacy policy remains unresolved, and the user wants to pursue the dispute, the user must refer the dispute to arbitration in terms of the expedited rules of the Arbitration Foundation of South Africa. The arbitration proceedings must be conducted in Johannesburg in English. The arbitration ruling will be final and the unsuccessful party will pay the costs of the successful party on an attorney and own client scale.